Guide: How to embrace behavioural science principles in healthcare MR

Anthony Greenwood and Dan Coffin

Behavioural science is the scientific, evidence-based study of human behaviour in order to influence desired changes.

At Research Partnership, we apply the principles of behavioural science in our market research design and analysis to help you understand the market landscape and how your stakeholders make decisions, as well as to map the patient journey and shape your communications. We provide guidance on how to create interventions that elicit required behaviour.

The guide covers:

  • What is behavioural science and why
    is it important?
  • Benefits & challenges of incorporating
    a behavioural science approach in MR
  • When to incorporate behavioural science
  • Best practice project process
  • Our experience

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