Guide: How to embrace behavioural science principles in healthcare MR

Anthony Greenwood and Dan Coffin

Behavioural science is the scientific, evidence-based study of human behaviour in order to influence desired changes.

At Research Partnership, we apply the principles of behavioural science in our market research design and analysis to help you understand the market landscape and how your stakeholders make decisions, as well as to map the patient journey and shape your communications. We provide guidance on how to create interventions that illicit required behaviour.

The guide contains:

  • The importance of behavioural science
  • What behavioural science means for market research
  • RP tools and techniques
  • EAST framework

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