Brand optimization.

We use a systematic framework utilizing a range of proprietary AI-driven methodologies to give you robust insights on your communications assets and programs. We also have a standardized method for evaluating and optimizing channels so that the right message reaches the right customer at the right time.

Make your brand tracking work for you. Our creative and thoughtful approach to global brand tracking has been so successful we’ve been asked to take on multiple trackers from incumbent suppliers. The transition process is seamless and ensures consistency of data. Our quantitative team are professionals in handling complex multi-stage launches, marrying the needs of global and local teams with interactive dashboard reports and ensuring insights are clear and actionable. We also work with our Inizio Advisory partners at STEM to evaluate how your messages are landing in the field so they can be adapted and optimized.

Loyalty to your brand is a strong defense against new entrants eroding market share. Our unique model determines which brand attributes are driving equity the most and how your brand narrative could be improved to increase its impact in the marketplace.

The complementary services life sciences can provide around their drug often act as a powerful differentiator of the brand. Our UX team can support with the evaluation of patient support assets such as apps and websites, whilst our proprietary methodology PSP Enhance can help test and optimize your patient support program prior to and post launch.

Working with our syndicated and real-world evidence teams with access to clinical intelligence, patient insights and real-world prescribing insights, as well as the data housed on our Inizio data platform, we can deliver unrivalled market intelligence to elevate your brand’s performance.