Medical technology.
Specialists in medical devices and technology insights.
What we do.
We provide MedTech with research insights to better understand stakeholder needs, effectively position the brand, and provide the metrics required to demonstrate value.
We can help you identify your product’s value proposition to ensure it’s measurable, marketable, competitive, and credible. We help to ensure your product is seen to offer a positive experience for the healthcare professional and the patient, with value clearly demonstrated to payers and government agencies responsible for public health.
Our dedicated MedTech team has unique regional expertise spanning the US, EU, and APAC. We have a global footprint, with specialties in emerging markets, pricing, and access.
Our areas of MedTech expertise.
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High-cost capital equipment
- Scanners and diagnostic equipment (radiology scanners, endoscopy towers, etc.)
- Furnishing and exam equipment (dental chairs, ophthalmology equipment, etc.)
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IT systems
- EUIs, operating systems, and data storage systems (digital devices, endowriters, EMRs, etc.)
- Adherence tracking packs and software
- Telemedicine platforms
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Lower cost capital equipment & disposables
- Digital IV drip monitors, blood pressure cuffs, stethoscopes, etc.
- Disposable components and single-use devices
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Patient-use devices
- Retail products (digital sublingual thermometers)
- Rx via retail pharmacies (insulin in a pen)
- Specialty pharmacy products (IVIg pumps)
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Surgical implants
- Cardiac pacemakers, joint replacements, etc.
- Combination implants (stents, contraceptives, etc.)
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Surgical or procedural systems & tools
- Morcellators, debriders, monopolar or bipolar electrode resection devices
- Robotics
- Scopes and procedural accessories
Types of research.
Human Factor Studies.
Human factor research is crucial to measuring and understanding quality of care and the user/patient experience. We conduct design and usability studies using simulations and models to test, validate, and optimize products and any associated apps and IT systems.
We also analyze risk and safety-in-use. We can carry out studies with multiple stakeholders and employ highly skilled and experienced moderators to ensure research is carried out safely and effectively.
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Examples of needs met:
- Product design and usability research
- Introduction of new products and updates
- Verification and validation
- Optimization and further development
- Related apps and IT systems
- Risk analysis and safety-in-Use (usage context, adherence, training, PI testing)
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Methods.
- Qualitative one on one; may be iterative or semi-iterative and ethnographic methods may be appropriate
- Often semi-structured
- May be quantitative or have quantitative follow up
- Where the end user is a patient or caregiver, safety-in-use studies are typically conducted in person
SIMALTO.
SIMALTO is a powerful yet straightforward choice-modelling tool developed to overcome the limitations of traditional approaches to multi-attribute product research. For our MedTech clients, it recognizes the importance of treating price as a constraint rather than a variable and identifies customers’ minimal expectations as well as the incremental value of improvements or more expensive features.
Procedure Immersion.
Recognizing the challenge of testing concepts outside a lab setting, our Procedure Immersion technique quickly puts the physician at the OR table. The technique is a structured graphic framework that maps a procedure from the time a patient is prepped to closing.
The cues facilitate use of highly technical language and allow the moderator to probe on challenges, pain points, rationale to approach, what’s typical, etc. The beauty of the technique is that it can be applied to online research as well as in-person discussions.
Find out more.
To find out more about our expertise in medical technology, please contact us.