Home Our expertise Healthcare sectors Medical technology

Medical technology.

Specialists in medical devices and technology insights.

What we do.

We provide MedTech with research insights to better understand stakeholder needs, effectively position the brand, and provide the metrics required to demonstrate value.

We can help you identify your product’s value proposition to ensure it’s measurable, marketable, competitive, and credible. We help to ensure your product is seen to offer a positive experience for the healthcare professional and the patient, with value clearly demonstrated to payers and government agencies responsible for public health.

Our dedicated MedTech team has unique regional expertise spanning the US, EU, and APAC. We have a global footprint, with specialties in emerging markets, pricing, and access.

Our areas of MedTech expertise.

Types of research.

Human Factor Studies.

Human factor research is crucial to measuring and understanding quality of care and the user/patient experience. We conduct design and usability studies using simulations and models to test, validate, and optimize products and any associated apps and IT systems.

We also analyze risk and safety-in-use. We can carry out studies with multiple stakeholders and employ highly skilled and experienced moderators to ensure research is carried out safely and effectively.


SIMALTO is a powerful yet straightforward choice-modelling tool developed to overcome the limitations of traditional approaches to multi-attribute product research. For our MedTech clients, it recognizes the importance of treating price as a constraint rather than a variable and identifies customers’ minimal expectations as well as the incremental value of improvements or more expensive features.

Procedure Immersion.

Recognizing the challenge of testing concepts outside a lab setting, our Procedure Immersion technique quickly puts the physician at the OR table. The technique is a structured graphic framework that maps a procedure from the time a patient is prepped to closing.

The cues facilitate use of highly technical language and allow the moderator to probe on challenges, pain points, rationale to approach, what’s typical, etc. The beauty of the technique is that it can be applied to online research as well as in-person discussions.

Find out more.

To find out more about our expertise in medical technology, please contact us.

Our MedTech experts.

Sabera Hyderally

Head of MedTech Division

Sabera has over thirty years of experience in healthcare market research, with twenty of those years dedicated to the global medical device and diagnostic market.

Throughout her career, she’s been instrumental in creating innovative qualitative and quantitative approaches which are relevant to the unique needs of MedTech. She is known for a laser focus of client’s needs and her passion is demonstrated throughout the engagement and beyond