What we do.
We humans may be armed with lots of information and the best intentions, but we still don’t always behave in a rational way. We are driven by subconscious biases and heuristics, which help us deal with the decision-making demands of our busy lives.
Behavioural science is the scientific, evidence-based study of human behaviour in order to influence desired changes.
At Research Partnership, we apply the principles of behavioural science in our market research design and analysis to help you understand the market landscape and how your stakeholders make decisions, as well as to map the patient journey and shape your communications. We provide guidance on how to create interventions that elicit required behaviour.