AI at Research Partnership.

Helping you understand the power of AI in healthcare market research.

Our Approach.

At Research Partnership, we apply innovative thinking to every aspect of our business, from research design to delivering insights and recommendations. Our Innovation Centre of Excellence investigates, tests and evaluates new artificial intelligence (AI) technologies, tools, techniques, frameworks and approaches, ensuring data are protected and tools are fully compliant, to find the best research solution to answer your business question.

With the intelligence of our people, we can help unlock the value of AI and incorporate appropriate tools into our market research projects to help you gain a deeper understanding of patients and healthcare professionals.

What we do.

AI tools offer huge potential for smarter research. We are committed to discovering the most effective AI applications through responsible experimentation.

Insight quality is at the heart of what we do, using AI tools can help project efficiencies by allowing our experts to spend more time uncovering in-depth, high-quality insights. With Inizio’s innovative data platform Navigator we combine human expertise and AI-driven insights, to support you in making confident decisions.

Furthermore, AI provides the opportunity to significantly enhance outputs to be more engaging and immersive, heightening the commercial applicability of the study outcomes for your external and internal stakeholders.

AI Resources.

AI in MRX: Harnessing the power of AI + people

Watch this webcast in which our experts showcase how to unlock the power of AI in healthcare market research.

How we elevated HCP market research engagement and insights using AI avatars for an immersive experience

Find out how we provided our client with a deeper understanding of genuine HCP/patient interactions using AI avatars

The risk of replicating social bias in synthetic patient data – The need for human intelligence partnered with AI

Paul Reed and Annabelle Gall consider the benefits and drawbacks of using AI with regards to diversity and synthetic patients in market research.

Get in touch.

Looking to integrate AI into your next market research project?