Case study: How multi-stakeholder patient journey insights in oncology were brought to life with creative outputs and data visualisation

We worked closely with fieldwork agencies to build samples via a variety of channels including patient associations, referrals from physicians, contacts with hospitals and posts on online forums. 

Frequent team catch ups and weekly meetings with the two clients allowed us to closely monitor and ensure we could meet both clients’ expectations in terms of insights, reporting and creative outputs.

The outputs
We gave an immersive presentation incorporating video clips from the study in order to bring the data to life and allow our clients to live and breath the patient journey. We also supplemented the presentation with a range of creative outputs including infographics and animations highlighting the key insights which the client could disseminate amongst their stakeholders. The client was given a comprehensive understanding of the patient journey in these two disease areas amongst the specific target markets and could share these easily with their global teams.