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Welcome to Rapport, containing tips, truths, news and views, blogs, tweets, articles and films covering a range of topics currently affecting Research Partnership and the pharma market research world
  • Posted by Paula Coyle and Ellie Forde
  • March 31, 2020
  • Webinars

Agile is a mind-set not a methodology

Agile is a mind-set not a methodology

We’ve all heard about how important it is to be agile. And the focus in pharmaceutical market research has been mainly on speed, and the methodologies and techniques that get us faster results. But we believe there’s more to being agile than just toolkits and technology.

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How an online market research community delivered fresh insights into a small and hard-to-reach audience

Often a short research study isn’t sufficient to get the level of insights and understanding that you require, especially when working with a hard to reach target audience. 

Our client needed to research an extremely small and difficult to reach audience in multiple markets across the globe in support of their new product in development. In addition to gaining a deeper market understanding, the client wanted to obtain qualitative and quantitative insights into topical questions as they arose. 
We created a market research online community platform for the client to be run across multiple markets for a year.

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  • Posted by Anthony Greenwood
  • March 18, 2020
  • Blogs

COVID 19 and behavioural science

COVID 19 and behavioural science

The recent coronavirus outbreak is a clear concern for everyone. What has been interesting to me is how front and centre behavioural science has been in the government’s response to the ongoing crisis. In listening to the Prime Minister in his address to the UK nation on Monday it was noteworthy in his statements how, when he references the role of science in guiding their approach, he explicitly talked as much about behavioural science as he did about the science behind the disease. 

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  • Posted by Angela Duffy
  • March 18, 2020
  • Articles

Mapping the patient journey and minding the gap: Seven steps to closing the gap between rhetoric and reality in patient-centricity

Mapping the patient journey and minding the gap: Seven steps to closing the gap between rhetoric and reality in patient-centricity

Senior Director Angela Duffy was recently interviewed by PME Magazine about the steps needed to close the gap between rhetoric and reality in patient-centricity, and why it’s vital to include patients in every step.

“When I grew up in the industry, things were pretty well set in terms of how pharmaceutical companies engaged with patients - which is to say that you didn’t engage all that much.” Ron Cohen’s reflection on ‘Pharma Past’ will be familiar to many who worked in the industry in the era before patient-centricity became the biggest of buzzwords. Speaking to McKinsey in 2016, the biotech CEO argued that a new generation of engagement was dawning. 

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  • Posted by Julie Denny
  • March 18, 2020
  • News

Rachel Arthurs and Meerah Ghaderzadeh awarded EphMRA Young Professional Conference Grants

Rachel Arthurs and Meerah Ghaderzadeh awarded EphMRA Young Professional Conference Grants

We’re delighted to announce that Rachel Arthurs and Meerah Ghaderzadeh have both been awarded EphMRA Young Professional Conference Grants, enabling them to attend the association’s annual conference in Antwerp later this year.

The new scheme, which EphMRA launched in February, awards five researchers with less than three years’ experience in healthcare market research the opportunity to attend the three-day event in June. Over 20 young professionals from member organisations (both industry and agency side) applied for the five grants and we are delighted that two of those were awarded to members of the Research Partnership team. 

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