WeChat in China: How pharma and market researches can utilise this emerging digital platform
Thursday 27th February 2020 10:00EST/15:00GMT/16:00CET
WeChat is the number one mobile communication platform in China. It has a monthly user base of over 1 billion people and now offers a whole host of features including WeChat pay, mini-programs, social networking and games. In today’s fiercely competitive marketplace, it is critical to keep up with global trends in digital communications. In our last webinar, we looked at the rise of WhatsApp in Latin America. Now we ask, can the WeChat platform be leveraged in China in a similar way, as both a means of collecting insights and ultimately, engaging customers?
Happy Lunar New Year!
The Emerging Markets team at Research Partnership would like to wish you a happy and prosperous Lunar New Year.
2020 celebrates the Year of the Rat, an animal which represents vitality. It is also the first in the cycle of animals in Chinese Astrology, meaning 2020 is regarded as a year of improvements and new beginnings.
Spotlight on Mexico: Healthcare under AMLO – One year on
Andrés Manuel López Obrador (commonly referred to by his initials AMLO) was elected President of Mexico in a landslide victory of December 2018. As we near the end of the first year of his six year term, we caught up with local expert Dr Xavier Tello, CEO of Strategic Consulting, to make sense of the latest changes in the healthcare system and consider what they mean for pharmaceutical manufacturers wishing to enter the Mexican market.“It has been a wild ride under AMLO”, Dr Tello told us. The changes have been rapid, complicated and unpredictable, and here we attempt to deconstruct the major events of the last 12 months.
Too much choice? Cure the headaches of traditional conjoint with novel approaches
Thursday 30th January 2020 10:00 EST / 15:00 GMT/16:00 CET
Join us for the fourth instalment of our Innovation in #MRX webinar series in which quantitative experts Mariana Servin and Misti Paul will outline some of the key limitations of traditional conjoint research and how to overcome them.
Pharmaceutical Market Research Conference 2020
We are delighted to be attending and presenting at the Pharmaceutical Market Research Conference on 5-6 February, in Newark, New Jersey.
Representing Research Partnership will be Director, Head of NY Office, Liza Pliss and Director, Head of Philadelphia Office, Head of MedTech Division, Sabera Hyderally.