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Welcome to Rapport, containing tips, truths, news and views, blogs, tweets, articles and films covering a range of topics currently affecting Research Partnership and the pharma market research world
  • Posted by Jennifer Redfearn
  • January 20, 2021
  • Articles

Assessing demand in emerging markets

Assessing demand in emerging markets

We are often asked to conduct demand assessment studies in order to estimate the interest and likely uptake of a product prior to launch. The findings usually contribute to a wider market forecast. We use a number of market research tools to conduct these effectively, including: Simple product profile testing: the product description is presented and questions are asked around likelihood to purchase or prescribe and to evaluate what percentage of patients will be amenable...

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How we adapted our conference research to a virtual setting to measure performance and reactions

How we adapted our conference research to a virtual setting to measure performance and reactions

In 2020, due to the pandemic, several key medical conferences went virtual and offered a complete digital experience which constituted a novel challenge for the pharmaceutical industry. Our client was presenting clinical trial data for their cardiovascular product and were also exhibiting a virtual booth at the ESC (European Society of Cardiology) Congress 2020 – The digital Experience. They wanted to understand reactions to and impact of their data as well as perceptions of the digital experience in general and to their digital presence at the conference specifically. The research set-up required a vast amount of flexibility as the format of the congress was only decided by ESC on short notice which impacted our research design.

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  • Posted by Karen Swords
  • January 11, 2021
  • News

Project Management Apprentices promoted to Research Analysts

Project Management Apprentices promoted to Research Analysts

We are delighted to announce the promotion of our UK-based Project Management Apprentices to Research Analysts.

Our successful 2-year apprenticeship scheme, launched in collaboration with West London College, has now entered it’s third year. Since the Apprentices joined they have proved themselves invaluable members of the team and have developed strong project management skills. Impressive feedback from colleagues has resulted in their promotion to Research Analysts. 

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  • Posted by Julie Denny
  • January 4, 2021
  • News

Medical Technology specialist joins Research Partnership

Medical Technology specialist joins Research Partnership

Global healthcare market research consultancy Research Partnership has appointed Hannah Osborn as a MedTech Director in their UK offices in London. Hannah is a seasoned market research professional with over 13 years’ experience in healthcare research and consulting, focusing on medical devices over the past 7 years. She has experience in both qualitative and quantitative methodologies and is most passionate about using her consulting experience to turn data and insights into strategically relevant findings.

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  • Posted by Emilie Braund & Harrison Gaiger
  • January 4, 2021
  • Articles

3 practical steps for improving patient support

3 practical steps for improving patient support

Emilie Braund and Harrison Gaiger dig down into the top insights pharma companies can harness to make their patient support programmes as powerful as possible. Published in pharmaphorum Deep Dive, December 2020.

The pandemic has undoubtedly disrupted the healthcare landscape and amplified the complex factors that influence and shape patient journeys. Findings from our recently published whitepaper ‘Free thinking: The impact of COVID-19 on chronic disease management and the implications for pharma marketing’ revealed that, in the spring of 2020, two thirds of physicians across Europe felt patient management was severely impacted as a result of COVID-19. 

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