Helping you explore greater depths.
Research Partnership has the size, knowledge, experience and expert solutions to provide a greater breadth and depth of qualitative insights.
We provide high-quality healthcare qualitative market research solutions. Through a combination of innovative and established methodologies, we create tailored solutions that provide valuable insights from the early stages of commercial development all the way to product launch and beyond. We go beyond simply presenting data, and instead bring the healthcare experience to life through engaging visual outputs such as animations, videos, and infographics.
We have the ability to undertake large-scale global qualitative research. This empowers you to gain comprehensive insights into customer preferences, behaviors, and trends from a global perspective. Using Behavioral Science-led frameworks such as the EAST (Easy, Attractive, Social and Timely) framework, we can help you identify emerging opportunities and make informed strategic decisions to drive your brand’s success.
Resources
Report: Analysis and interpretation: The EAST framework
Case study: How large-scale qualitative research helped our client accelerate speed of adoption
Patients are a crucial stakeholder and understanding their needs is a vital way to distinguish your brand in a highly competitive market; it is imperative to understand the patient journey and identify areas of opportunity for your brand. Using in-depth qual methods including accessible (virtual) ethnography, we can help you gain a deep understanding of the patient experience from their perspective, to help you meet their unique set of needs.
Resources
Webcast: Busting the myths of digital ethnography
Case study: How we used digital ethnography to evaluate the quality of life of patients
Interactive Guide: Evolving patient journeys – 4 ‘E’s framework
Our systematic framework harnesses a variety of cutting-edge methodologies to provide you with powerful insights to feed into your communication assets and programs. Behavioral science can be applied to understand how behavior can be influenced, and our innovative techniques such as RATER and ComB help to delve deeper into uncovering the truth behind behaviors, and clues about how they might be influenced.
Resources
Webcast: Communications excellence
Article: How behavioral economics can help you build better brand communications
To find out more about our qualitative research capabilities, please contact us.
