Infographic: Supporting the early commercial opportunity
Did you know? The average cost of bringing a new drug to market is almost $1bn. 75% of launches that underperform against forecast in year one never do well in subsequent years.
Download this infographic to understand how you can overcome limited budget and resources and obtain the insights you need for a successful launch.
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How to design a market research program for a successful product launch
During 20+ years in business, we have supported the successful launch of over 1,000 global pharma brands across many therapy areas and territories.
Read moreInfographic: Preparing to launch: Demand assessment checklist
Preparing to launch a new asset and in need of demand assessment research? Download our pre-launch checklist.
Read moreSupporting the launch of a global vaccine with a program of market research and strategic insights
A successful launch requires careful strategic planning by multiple teams over a number of years.
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