How to design a market research program for a successful product launch

Less than 1 min read

During our 25+ years in business, we have supported the successful launch of over 1,000 global pharma brands across many therapy areas and territories.

This simple guide outlines the key steps to creating a program of research which will deliver the crucial insights for an effective marketing launch strategy.

The guide contains:

Steps to developing a research program
Marketing information system
Research toolkit
Primary research requirements across the lifecycle
Secondary data sources with HCPs and Patients
Qualitative and quantitative case studies

Download the guide.

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Supporting the launch of a global vaccine with a program of market research and strategic insights

A successful launch requires careful strategic planning by multiple teams over a number of years.

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How to design a market research program for a successful product launch

Download the guide.

Other insights.

Supporting the launch of a global vaccine with a program of market research and strategic insights

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