Understand user behaviors, needs and motivations for engaging with your digital assets.
The experiences that a company or brand offers through its digital assets can be integral to its success. As technologies evolve, users’ needs and expectations change. UX research helps you to understand how users are engaging with your digital assets to perform tasks and achieve goals that are important to them.
Insights from UX research will help you identify unarticulated needs and fill in any gaps in your knowledge about your users, context of use, challenges and opportunities, so that you can respond with productive design solutions.
We uncover important insights by identifying how your target audience is engaging with your digital assets and mapping the users’ information journey, assessing digital behaviour and digital proficiency.
We collect user feedback both on live digital assets and those in the design phase. We evaluate and identify optimal site content, organisation, navigation and nomenclature to ensure a positive digital experience with your assets.
We assess the navigability of the site, ability of users to complete key behavioural tasks and relevance / completeness of included content.
After the research sessions, we deliver and present a full detailed report focused specifically on what changes need to be implemented to achieve your digital strategy. We will help to refine and hone your digital assets based on user feedback and highlight areas for improvement that could be addressed in future updates.
To find out more about our UX testing capabilities , please contact us.
