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  • Posted by Rachel Howard & Parisa Valadan
  • February 27, 2020
  • Webinars

WeChat in China: How pharma and market researchers can utilise this emerging digital platform

WeChat in China: How pharma and market researchers can utilise this emerging digital platform

WeChat is the number one mobile communication platform in China. It has a monthly user base of over 1 billion people and now offers a whole host of features including WeChat pay, mini-programs, social networking and games. In today’s fiercely competitive marketplace, it is critical to keep up with global trends in digital communications. In our last webinar, we looked at the rise of WhatsApp in Latin America. Now we ask, can the WeChat platform be leveraged in China in a similar way, as both a means of collecting insights and ultimately, engaging customers?

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