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How we used Conference Live at a series of large and small-scale congresses to measure shifts in customer perceptions over time

How we used Conference Live at a series of large and small-scale congresses to measure shifts in customer perceptions over time

Our client planned to have a significant presence at a variety of medical congresses r in both the US and EU. Find out how we effectively measured their performance across a range of KPIs

Our client planned to have a significant presence at a variety of large and small-scale medical congresses in both the US and EU in support of their portfolio of products for a range of degenerative neurological conditions. To understand how their presence had been received, they wanted to collect feedback and explore any shifts in perceptions toward their products and measure their performance across a range of scientific engagement and customer experience KPIs.

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  • Posted by Liza Pliss, Sabera Hyderally and Emily Hoffman
  • May 23, 2019
  • Events

Intellus Worldwide Summit round up 2019

Intellus Worldwide Summit round up 2019

This May, Liza Pliss, Director and Head of our New York Office, Sabera Hyderally, Director, Head of MedTech Division North America and Emily Hoffman, Associate Director exhibited at and attended the Intellus Worldwide Summit in Philadelphia.

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  • Posted by Liza Pliss, Sabera Hyderally and Emily Hoffman
  • April 30, 2019
  • Events

Intellus Worldwide Summit 2019

Intellus Worldwide Summit 2019

Visit us at stand 311

We are delighted to be exhibiting at the Intellus Worldwide Summit in Philadelphia, USA from 19th-21st May. Representing Research Partnership at the event will be Liza Pliss, Director and Head of our New York Office, Sabera Hyderally, Director, Head of MedTech Division North America and Emily Hoffman, Associate Director.

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How we helped track and evaluate conference performance over time across multiple international events

How we helped track and evaluate conference performance over time across multiple international events

Our client planned to have a significant presence at key global conferences over the course of a year. Find out how we effectively monitored perceptions of their brand across different regions over time.

Our client was developing a portfolio for the treatment of a chronic neurodegenerative disease and planned to have a significant presence at key neuroscience conferences over the coming year. With conferences being a considerable investment, they wanted to understand how various aspects of their presence and presentations n(vs competitors) at each event impacted their target.

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  • Posted by John Branston
  • November 21, 2018
  • Blogs

Top tips for conducting effective conference research

Top tips for conducting effective conference research

Plan ahead, frame the future, and track performance across meetings. John Branston lists his top ten recommendations for conducting effective conference research.

Medical conferences represent a considerable investment in terms of time and resources. With such scrutiny on spending, it is important to know what aspect of conference ‘worked’ and what did not. Conducting conference research is invaluable for evaluating the success of marketing and communications activity at industry events. With our proprietary evaluation tool, Conference Live, we have conducted numerous research projects amongst physicians attending many types of medical conferences, from small symposia to large three-day events. My tips for conducting effective conference research are gleaned from that experience.

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