Product launch: Addressing the pivotal moments that will take your launch planning from excellent to exceptional

Today’s market is one that is incredibly complex, with immense competition, rising drug development costs, and market pressures severely hampering a company’s ability to achieve their launch goals.

To succeed in this challenging environment, one must focus on how best to achieve launch excellence to increase cost and overall efficiency, and to ensure value for both the business and the patient in all phases of the journey, from pre-launch planning to post-launch execution.

Inizio Advisory believes there are a number of pivotal moments, which, if addressed correctly, can take your launch from excellent to exceptional.

Research Partnership would like to invite you to watch this webcast, where speakers from our Inizio Advisory partners, Vynamic and STEM, will share their expertise and experience in supporting product launches for many of the world’s leading blockbuster drugs.

During the event, they will consider some of today’s key trends and challenges and cover key pivotal moments, with a focus on:

• Setting the foundation
• Navigating launch
• Ensuring readiness
• Aligning launch teams
• Creating a confident culture
• Evaluating success