Behavioral science is the scientific, evidence-based study of human behavior in order to influence desired changes.
At Research Partnership, we apply the principles of behavioral science in our market research design and analysis to help you understand the market landscape and how your stakeholders make decisions, as well as to map the patient journey and shape your communications. We provide guidance on how to create interventions that elicit required behavior. The guide covers:
- What is behavioral science and why is it important?
- Benefits and challenges of incorporating a behavioral science approach in MR
- When to incorporate behavioral science
- Best practice project process
- Our experience
