Research Partnership’s fieldwork team win prestigious BHBIA BOBI award

We are delighted Research Partnership were announced the winners in the ‘Creative Fieldwork Team of the Year’ category at the BHBIA’s Best of Business Intelligence (BOBI) Awards.

The ‘Creative Fieldwork Team of the Year’ is awarded to a team of fieldwork specialists for the most creative response to the BHBIA’s ‘Request for Proposal’ in a fantasy tender. The award is designed to showcase the ideal approach to meet the requirements of an RFP which demonstrates both creativity in how the fieldwork could be executed as well as consideration of the of legal and ethical compliance issues.

The team, led by Associate Director, Ross Anderson included Caroline Walter (Senior Field Executive, Therapy Watch), Adam Clayton (Field Executive), and Tia Aromona (Project Co-Ordinator, Market Access).

The judges commented, “The judges were impressed with this strong entry which made compelling arguments in a thorough, relevant and well-structured proposal and strongly evidenced the entrants’ knowledge. The judges wanted to highlight the credibility with which this entry challenged the fantasy brief on several assumptions, including the client’s preferred timings, the screener, the duration of the market research activity and the request for segmentation.”

Ross Anderson commented, “The task challenged the team to utilise our creative thinking, fieldwork expertise and adaptability to answer the challenging client brief. Winning this prestigious award recognises our solution-based approach at Research Partnership, marrying our patient-centric outlook whilst surpassing client expectations.”

The BOBI Awards were launched in 2006 and are the first and only healthcare-specific business intelligence awards scheme in the UK, giving professionals in the industry an opportunity to gain peer recognition for excellence. More information about the awards can be found on the BHBIA website. The winners were announced at the Awards Ceremony on 12th June as part of the Annual Conference where we were delighted to be sponsoring this year’s event photography.