We are delighted to announce that a joint entry submitted by Research Partnership and Janssen has been selected as a finalist in the ‘Health Care/Pharmaceutical Research Project’ category at this year’s Quirk’s Marketing Research and Insight Excellence Awards.
The Marketing Research and Insight Excellence Awards recognize the researchers, suppliers and products and services that are adding value and impact to marketing research. Finalists are selected by a panel of judges made up of a combination of end-client researchers, supplier partners and Quirk’s editorial staff.
The joint submission ‘Delivering healthcare market research insights in the Metaverse’ describes how, as part of the launch preparation for a new CAR-T therapy, a metaverse-style platform was developed to support stakeholders throughout the treatment process and the innovative market research that was required to provide the direction necessary to optimize the platform for ease of use and content relevance. The entry was co-authored by Yuuki Ochiai, EMEA market research manager at Janssen and Richard Head, senior director at Research Partnership.
Richard Head commented, “We are incredibly proud of this project and of everyone involved. Innovative user testing helped the CAR-T team refine its educational platforms effectively. These were achieved through the creative combination of research methodologies to cover the extensive scope, an agile feedback process, and metaverse-style deliverables to share engaging insights. We couldn’t be happier with the outcomes of this research and for the recognition it is now receiving.”
The award winners will be announced at The Marketing Research and Insight Excellence Awards Virtual Ceremony on November 14, 2023. Please visit quirksawards.com for more details.