RP & Bristol Myers Squibb win prestigious Quirks Award

We are delighted to share the news that Research Partnership and Bristol Myers Squibb were pronounced the winner in the “Health Care/Pharmaceutical Research Project” category at the 2022 Quirk’s Marketing Research and Insight Excellence Awards. The results were announced during a virtual awards ceremony streamed live on Monday 7th November.

Quirk’s is one of the market research industry’s leading providers of content, events and resources and their awards programmes shines a spotlight on the researchers, suppliers and products and services that are adding value and impact to marketing research.

‘Living with Head and Neck Cancer’ describes how Research Partnership and BMS used digital ethnography to capture the individual and shared experiences of patients dealing with H&N cancer and how the resulting market research findings are being used to drive patient-centred innovation, raise awareness and develop new patient support programmes. The entry was co-authored by Lara Lucchese, Senior Manager, Insights & Analytics at Bristol Myers Squibb and Mandira Kar, Research Director, Research Partnership.

CO-CEOs, Mary Assimakopoulos and Mark Jeffery commented, “We are incredibly proud to have won this award. Quirk’s highlight professionals that significantly impact marketing research and so to be recognised by them is an honour, especially given that there were over 200 entries. Congratulations to Mandira, Lara, the research team and everyone else that collaborated on this brilliant and very important oncology project.”

Another entry, submitted in partnership with Sanofi, was also a finalist in the same category. ‘Marketing to Millennial GPs’ provided an in-depth understanding of the level of similarities and differences between traditional and millennial physician segments. It also explored the ways in which millennial GPs perceive pharma companies, their interaction and communication methods with patients, the different avenues in which they obtain information, and finally the best ways to communicate with millennial GPs. The entry was co-authored by Ana Alvarez at Sanofi and Research Partnership’s ethnography specialist, Mandira Kar.