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Anthony Greenwood


Anthony Greenwood is a Senior Director based in the London office. He has over 17 years experience in market research across a range of therapy areas, with a particular focus on oncology and immunology. Anthony has worked on a range of qualitative and quantitative methodologies, these include novel approaches such as insight communities, mobile diaries and social media listening. He has also pioneereed internally a range of creative deliverables in support of patient and customer journey research. Anthony leads a variety of behavioural science initiatives and is responsible for seeding appropriate theory, tools and methodologies across the organization.