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Anthony Greenwood


Anthony Greenwood is a Senior Director based in the London office. He has over 17 years experience in market research across a range of therapy areas, with a particular focus on oncology and immunology. Anthony has worked on a range of qualitative and quantitative methodologies, these include novel approaches such as insight communities, mobile diaries and social media listening. He has also pioneereed internally a range of creative deliverables in support of patient and customer journey research. Anthony leads a variety of behavioural science initiatives and is responsible for seeding appropriate theory, tools and methodologies across the organization.

Other members.

Richard Goosey

Director, Head of Analytics

Helen Parfitt

Senior Director, Head of Syndicated