We specialise in managing global market research programmes, in both traditional and emerging markets
From our seven global offices in Europe, the USA and Asia we conduct research in over 70+ countries worldwide. We’ve delivered projects of all sizes, from a 24-market quantitative study with over 1,500 physicians to four in-depth interviews with payers in China.
Being independent means we are free to use the best suppliers from a vast network. We work in partnership with local experts to give you global market insights you can trust.
Our emerging markets team will help you leverage the markets with high potential for growth. In BRIC and beyond, our experts will work with you at key stages in the research process, arming you with the knowledge you need to make informed decisions.
- Some example case studiesHow a two-phase evaluation involving interactive workshops gave guidance for improving a Patient Assistance Programme in CV
The challengeOur client had launched a self-injection treatment for cardiovascular conditions and were creating an accompanying Patient Assistance Programme (PAP) to educate patients in the use and uptake of this product. The client wanted to understand how successful the PAP was at meeting the needs of patients, trainers and prescribers, and whether it positively differentiated them from competitors. They wanted to evaluate each individual component…read more »How we helped to enrich the understanding of value message trade-off choices made by payers in the psoriasis market
The challenge:our client’s global market access team was preparing value message themes and statements for their new Psoriasis treatment. In order to help prepare them for a successful competitive launch, research was required to better understand the strength and resonance of those statements and themes with payers and to identify the best language and prioritisation for each payer archetype. The solution:We began by reviewing secondary…read more »How we conducted ethnography research to enhance new product development
The challengeThe majority of stoma patients in developing emerging markets such as India and Indonesia use external bags that are domestically manufactured or imported. We conducted research which gave internal stakeholders the necessary direction for developing a new product concept. The solutionEthnography research in the form of participant observations was conducted with 10 patients in each market who had a permanent colostomy procedure. The ethnography…read more »
- Our latest videosMeet the Emerging Markets team
In this short video our dedicated team of emerging market experts highlight how we can help you maximise your competitive advantage in the markets offering the best opportunities for growth. Find out more about our experience in emerging markets » Sign up to receive Rapport Rapport is our e-newsletter and online resource for sharing our expertise and experience in global healthcare market research. Sign up here…read more »Digital qualitative research in emerging markets
In this short video, digital expert An-hwa Lee discusses digital qualitative research, the evolving digital landscape and showcases our project experience with relevant case studies using digital methods in emerging markets. Find out more about our experience in digital research »Find out more about our experience in emerging markets » Sign up to receive Rapport Rapport is our e-newsletter and online resource for sharing our expertise and…read more »UX/ Experience design research
Director and UX expert Liza Pliss discusses our approach to user experience research and shares an example of a project where using design thinking led to an agile approach focused on iteration. Find out more about our experience conducting research in UX » Sign up to receive Rapport Rapport is our e-newsletter and online resource for sharing our expertise and experience in global healthcare market research. Sign…read more »