We specialise in managing global market research programmes, in both traditional and emerging markets
From our seven global offices in Europe, the USA and Asia we conduct research in over 70+ countries worldwide. We’ve delivered projects of all sizes, from a 24-market quantitative study with over 1,500 physicians to four in-depth interviews with payers in China.
Being independent means we are free to use the best suppliers from a vast network. We work in partnership with local experts to give you global market insights you can trust.
Our emerging markets team will help you leverage the markets with high potential for growth. In BRIC and beyond, our experts will work with you at key stages in the research process, arming you with the knowledge you need to make informed decisions.
- Some example case studiesHow we conducted ethnography research to enhance new product development
The challengeThe majority of stoma patients in developing emerging markets such as India and Indonesia use external bags that are domestically manufactured or imported. We conducted research which gave internal stakeholders the necessary direction for developing a new product concept. The solutionEthnography research in the form of participant observations was conducted with 10 patients in each market who had a permanent colostomy procedure. The ethnography…read more »How we used ethnography to capture behavioural insights
The challengeHaemophilia A & B markets are highly competitive and cluttered where HCPs and patients perceive similar efficacy and safety across available products. Our client wanted to inform the design of an improved infusion device to differentiate and deliver a better experience. The challenge was to identify deeper insights from behavioural observation (beyond claimed/ stated experience) to differentiate user experience across various devices and identify…read more »How we helped our client to evaluate early biosimilar user experience
The challenge: Our client wanted to evaluate early user experience for physicians and patients across Europe of a newly launched biosimilar in an autoimmune disease. The results were needed to better understand drivers and barriers of prescribing/using biosimilars (vs. biologics) and suitable patient types to develop more targeted communication material. The solution: We opted for qualitative telephone interviews to reach a dispersed and small target…read more »
- Our latest videosDigital qualitative research in emerging markets
In this short video, digital expert An-hwa Lee discusses digital qualitative research, the evolving digital landscape and showcases our project experience with relevant case studies using digital methods in emerging markets. Find out more about our experience in digital research »Find out more about our experience in emerging markets » Sign up to receive Rapport Rapport is our e-newsletter and online resource for sharing our expertise and…read more »UX/ Experience design research
Director and UX expert Liza Pliss discusses our approach to user experience research and shares an example of a project where using design thinking led to an agile approach focused on iteration. Find out more about our experience conducting research in UX » Sign up to receive Rapport Rapport is our e-newsletter and online resource for sharing our expertise and experience in global healthcare market research. Sign…read more »Conducting research in Latin America
Paul Reed explores the opportunities in this exciting region, which has diverse and unique healthcare systems, an ageing and declining population, and a rise in the popularity of digital communication channels, especially WhatsApp. > Find out more about our experience conducting research in LATAM » Sign up to receive Rapport Rapport is our e-newsletter and online resource for sharing our expertise and experience in global healthcare market research.…read more »