We specialise in managing global market research programmes, in both traditional and emerging markets
From our seven global offices in Europe, the USA and Asia we conduct research in over 70+ countries worldwide. We’ve delivered projects of all sizes, from a 24-market quantitative study with over 1,500 physicians to four in-depth interviews with payers in China.
Being independent means we are free to use the best suppliers from a vast network. We work in partnership with local experts to give you global market insights you can trust.
Our emerging markets team will help you leverage the markets with high potential for growth. In BRIC and beyond, our experts will work with you at key stages in the research process, arming you with the knowledge you need to make informed decisions.
- Some example case studiesHow we helped our client maximise uptake and fine-tune the marketing strategy for their vaccine product in China
The challenge:Our client’s vaccine to protect against a condition prevalent in older adults had recently launched and secondary research was required to enable them to understand more about their target healthcare consumer and attitudes to health, well-being and vaccination. They needed to build a complete picture of how consumers are influenced, such as whether they are more influenced by HCP advice or online forums and…read more »How we conducted conference research to understand physician reactions to abstracts presented in a virtual setting
Our client had planned to present new scientific data from its growing oncology portfolio and research pipeline at the Annual Meeting of The American Society of Clinical Oncology (ASCO).read more »How we supported forecasting for a new vaccine by identifying the optimal pricing strategy
The challengeOur client was looking to identify the price point that would maximise revenue from their new vaccine across 8 emerging markets in Latin America and Asia Pacific, as well as establish long-term projections for their forecasting model. In parallel, they needed to ensure widespread and rapid market penetration of the vaccine, taking into account factors such as consumer socio-economic group, age and household composition.…read more »
- Our latest videosUX/ Experience design research
Director and UX expert Liza Pliss discusses our approach to user experience research and shares an example of a project where using design thinking led to an agile approach focused on iteration. Find out more about our experience conducting research in UX » Sign up to receive Rapport Rapport is our e-newsletter and online resource for sharing our expertise and experience in global healthcare market research. Sign…read more »Conducting research in Latin America
Paul Reed explores the opportunities in this exciting region, which has diverse and unique healthcare systems, an ageing and declining population, and a rise in the popularity of digital communication channels, especially WhatsApp. > Find out more about our experience conducting research in LATAM » Sign up to receive Rapport Rapport is our e-newsletter and online resource for sharing our expertise and experience in global healthcare market research.…read more »Season's greetings!
Season's greetings from our 200+ employees around the globe.Click play to see our festive video and annual donation to our favourite charity. Sign up to receive Rapport Rapport is our e-newsletter and online resource for sharing our expertise and experience in global healthcare market research. Sign up here »read more »