We specialise in managing global market research programmes, in both traditional and emerging markets
From our seven global offices in Europe, the USA and Asia we conduct research in over 70+ countries worldwide. We’ve delivered projects of all sizes, from a 24-market quantitative study with over 1,500 physicians to four in-depth interviews with payers in China.
Being independent means we are free to use the best suppliers from a vast network. We work in partnership with local experts to give you global market insights you can trust.
Our emerging markets team will help you leverage the markets with high potential for growth. In BRIC and beyond, our experts will work with you at key stages in the research process, arming you with the knowledge you need to make informed decisions.
- Some example case studiesHow we helped our client maximise uptake and fine-tune the marketing strategy for their vaccine product in China
The challenge:Our client’s vaccine to protect against a condition prevalent in older adults had recently launched and secondary research was required to enable them to understand more about their target healthcare consumer and attitudes to health, well-being and vaccination. They needed to build a complete picture of how consumers are influenced, such as whether they are more influenced by HCP advice or online forums and…read more »How we helped our client identify where to play and how to win for their hospital product in India
The challenge:Our client has a hospital care portfolio which is marketed globally. Despite a low per capita use of the product in India, the annual growth rate of usage is among the highest in the world. It was therefore critical for our client to understand which channels they should focus on (where to play) and what points of differentiation would enable them to gain market…read more »How we uncovered unmet needs using social media listening
The challenge: Our client wanted to further their understanding of the impacts a long-term rare skin condition can have on patients by exploring the patient journey. Market research was required to identify opportunities for improving the patient experience and inform the brand strategy for their product. The solution: We began by conducting exploratory research using social media listening to review the online commentary and get…read more »
- Our latest videosSeason's greetings!
Season's greetings from our 200+ employees around the globe.Click play to see our festive video and annual donation to our favourite charity. Sign up to receive Rapport Rapport is our e-newsletter and online resource for sharing our expertise and experience in global healthcare market research. Sign up here »read more »Conducting research for publication
APAC Director Pei Li Teh explains how real world insights provide an opportunity for brands to find, demonstrate and communicate their real value to patients, healthcare and society. Request a copy of our conducting market research for scientific publication guide » Sign up to receive Rapport Rapport is our e-newsletter and online resource for sharing our expertise and experience in global healthcare market research. Sign up…read more »What to consider when conducting pricing research
Tom Nolte, Director of Business Analytics and Boon Yap, Associate Consultant discuss how to use qualitative research and integrated modelling to optimise price and inform demand forecasts. Find out more about our experience in pricing » Sign up to receive Rapport Rapport is our e-newsletter and online resource for sharing our expertise and experience in global healthcare market research. Sign up here »read more »