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Pharmaceutical drug opportunity assessment

Make the right strategic decisions at the early stages of commercialisation

Product development is the lifeblood of the pharmaceutical industry. But evaluating the wealth of potential opportunities at the early stages of drug discovery and commercialisation is fraught with uncertainty. We can help you to assess and evaluate opportunities systematically and comprehensively, using a range of qualitative research and quantitative research methods to answer questions such as:

  • Where are the unmet needs in the marketplace?
  • What is the viability of this product concept?
  • What is the size of the market opportunity?
  • What is the likely demand for this product?
  • Where are the growth markets?
  • What is the competitive landscape?
  • What should our portfolio look like?

Custom research offerings include:

Opportunity assessment resources:

Pill with water

Case study

Find out how we used a hybrid qual-quant methodology to assess the market opportunity for a new rare disease treatment.

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Business meeting

Case study

Find out how we assessed the access potential of a new product in order to develop a successful launch strategy.

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NPD guide


Discover our five steps to creating a research programme to support an effective pharma brand launch.