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Rx Potential.

About Rx Potential.

In traditional TPP research, physicians can overstate the extent to which they are likely to prescribe the proposed product.

Rx Potential uses mobile app technology to test your pre-launch product profile with physicians in both a theoretical and real-life clinical setting to get a truer picture of physician decisions.

Using real patient cases, we assess the situations and patient types in which your product will most likely find initial usage, while also understanding the existing products that it may displace.

Find out more.

To find out more about our pre-launch evaluation capabilities, please contact us.