Sign up to receive Rapport
Rapport is our e-newsletter and online resource for sharing our expertise and experience in global healthcare market research.
Pei Li Teh & An-hwa Lee - September 2020
Complete the form below to view the webcast.
The healthcare industry is increasingly using digital channels to deliver information and services to its customers. However, the COVID-19 pandemic has meant that we have all had to accelerate the use of digital tools at our disposal.
Complete the form below to view the webcast.
The healthcare industry is increasingly using digital channels to deliver information and services to its customers. However, the COVID-19 pandemic has meant that we have all had to accelerate the use of digital tools at our disposal.
Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat.
Sales reps who can no longer see doctors are using conference call software to deliver electronic detailing, physician education and medical conferences have become virtual events delivered online. Patients who can’t access doctor visits are turning to the internet for information about symptoms, diseases, treatment and support. Doctors are having telephone or video consultations with patients.
In this webcast, experts Pei Li Teh and An-hwa Lee consider the impact the pandemic has and will continue to have on marketing in global healthcare and look at the continued shift towards digital communications as a means to engage physicians and patients.
They look at a number of marketing channels, with a focus on medical conferences, rep detailing, physician and patient education and patient support programmes. They also look at how marketing of the activities has had to adapt under COVID-19 and what this means for the evaluation and testing of these new approaches.
Find out how to:
Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat.