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Welcome to Rapport, containing tips, truths, news and views, blogs, tweets, articles and films covering a range of topics currently affecting Research Partnership and the pharma market research world

Infographic: MedTech

Infographic: MedTech

Did you know that we have an expert MedTech team with over 20 years of experience in Global Device, Diagnostic and Software Solution market research?

Our latest infographic offers an overview of our experience and key areas of expertise.

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A common reality: How augmented reality is transforming the future of pharmaceutical marketing

A common reality: How augmented reality is transforming the future of pharmaceutical marketing

In the second installment of a three-part series exploring virtual and augmented reality, Harrison Gaiger explores the ways in which AR is transforming the future of pharmaceutical marketing.

In a previous article I explored the growing role that Virtual Reality (VR) is playing in the healthcare industry, including its use as a marketing tool for pharmaceutical companies, and questioned what the future of VR may look like in a world where technological advancements are being made every day. It seemed clear to me that while VR is still in the early stages of medical application, it’s already making a huge impact on the healthcare industry and that, regardless of its infancy, VR technology is most likely here to stay. Because of this I concluded by saying that tech-savvy pharmaceutical marketers should consider adding it to their future strategies as an invaluable means for engaging with customers. In the second instalment of this three-part series, I look at the ways in which Augmented Reality (AR) is transforming the future of pharmaceutical marketing.

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Procedure Immersion: How we unlocked hidden insights using a visual roadmap to simulate the OR experience

Procedure Immersion: How we unlocked hidden insights using a visual roadmap to simulate the OR experience

Often the precision behind the use of a device during a procedure is lost when Surgeons speak to laymen, even skilled medical moderators.
The client challenged us to find a way to bring more precision into the discussion, and to ensure that all the procedural steps were mapped

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How we supported the integration of a new specialty pharmacy product into physician offices

How we supported the integration of a new specialty pharmacy product into physician offices

Our client was launching a novel device and needed to understand the potential drivers and barriers to practice integration. The client requested a detailed journey map, identifying areas of challenge or gaps from different clinical, as well as administrative and purchasing perspectives

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How research with Med-Surge nurses drove the development of a new nurse call system

Our client needed to understand the drivers and barriers for a new nurse call system in hospitals in Colombia that were using a specific competitor.
 

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