A common reality: How augmented reality is transforming the future of pharmaceutical marketing
In the second installment of a three-part series exploring virtual and augmented reality, Harrison Gaiger explores the ways in which AR is transforming the future of pharmaceutical marketing.
In a previous article I explored the growing role that Virtual Reality (VR) is playing in the healthcare industry, including its use as a marketing tool for pharmaceutical companies, and questioned what the future of VR may look like in a world where technological advancements are being made every day. It seemed clear to me that while VR is still in the early stages of medical application, it’s already making a huge impact on the healthcare industry and that, regardless of its infancy, VR technology is most likely here to stay. Because of this I concluded by saying that tech-savvy pharmaceutical marketers should consider adding it to their future strategies as an invaluable means for engaging with customers. In the second instalment of this three-part series, I look at the ways in which Augmented Reality (AR) is transforming the future of pharmaceutical marketing.
Procedure Immersion: How we unlocked hidden insights using a visual roadmap to simulate the OR experience
Often the precision behind the use of a device during a procedure is lost when Surgeons speak to laymen, even skilled medical moderators.
The client challenged us to find a way to bring more precision into the discussion, and to ensure that all the procedural steps were mapped
How we supported the integration of a new specialty pharmacy product into physician offices
Our client was launching a novel device and needed to understand the potential drivers and barriers to practice integration. The client requested a detailed journey map, identifying areas of challenge or gaps from different clinical, as well as administrative and purchasing perspectives
How research with Med-Surge nurses drove the development of a new nurse call system
Our client needed to understand the drivers and barriers for a new nurse call system in hospitals in Colombia that were using a specific competitor.
How interactive workshops supported the development of an automated compounding system
Our client was developing a new to market automated compounding system for the TPN market.Some of the features were extremely costly and the client wanted to ensure that they were truly meeting a need instead of a “nice to have”.Research was therefore required to assess at minimum what customers needed vs. what they desired and the price point they would be willing to pay.