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Guide: How to conduct effective agile research

Paula Coyle

Agility happens when there is fluid and effective collaboration between researcher and client. It is an outcome of shared learning and iteration. Agile research is nimble; it does more with less, utilising existing knowledge, minimising waste and focussing on answering the key business question. It delivers insights in a way that maximises utility. Consequently, speed is a result of agile research rather than the starting point. Based on our expertise and experience, we have put together a guide on how to conduct effective agile research.

What’s inside the guide?

  • Our interpretation of agile
  • Qualitative agile research
  • Quantitative agile research
  • How to succeed
  • Case studies



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