Earlier this month Senior Director Angela Duffy and Director Dan Coffin attended the European Pharmaceutical Market Research Conference in Basel, Switzerland. The event was well-received thanks to a two-day agenda that included many thought-provoking papers and breakout sessions that addressed key industry issues and allowed attendees to enhance their knowledge.
On day one of the conference, Dan presented the paper ‘Agile research: Buzzword or game changer?’ which compared and contrasted the effectiveness of agile approaches with traditional methodologies using the results of a recent real-life case study. The session was well attended, generated many interesting questions and received positive feedback from delegates.
At the Research Partnership stand, Angela and Dan had the opportunity to catch up with several clients – old and new, and were on hand to discuss with visitors all of the latest offerings including our Innovation in #MRX webinar series covering topics such as facial analysis and social listening as well as our new specialist Med Tech division headed up by Sabera Hyderally. They also conducted a live poll asking delegates to share their views on the latest buzz topics in healthcare market research. Find out more about the results of the poll here. In the evening, Angela and Dan attended the official networking reception and then hosted a private dinner for clients at top Basel restaurant, Taverne Johann.
In between chatting with conference delegates, Angela and Dan attended a range of other presentations. Many themes emerged over the course of the two-day event, with several papers and round table discussions focusing on behavioural science and artificial intelligence. Speaking about the event, Angela said “It was great to see so many familiar faces at the event this year. The quality of the papers and breakout sessions was excellent and overall, the conference proved to be a great success. We look forward to attending again next year.”
If you didn’t manage to meet either Angela or Dan at the conference, or were unable to attend but would like to know more about any of the above topics, please contact us.
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