We are delighted to be attending and presenting a paper at the EphMRA one day meeting on Tuesday 21st February, in London. Emerging markets expert Rachel Howard will be presenting the paper ‘Patient Willingness to Pay in the Real World’ from 14.35 - 15.05pm. 
A critical part of any self-paid healthcare product’s launch strategy is to set the right price, one which patients are willing to pay. Rachel will discuss how market research can be used to accurately establish a price based on target patients' willingness to pay. Since it can be very challenging to get patients to realistically evaluate the price they would pay for novel products they haven’t yet tried, she also offers methods to help overcome these challenges.
If you are attending the conference and would like to set up a meeting with Rachel contact us now.
To find out more about the meeting, please visit: http://www.ephmra.org
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