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Events: BHBIA Winter Seminar 2022 - Meet the Influencer

November 17, 2022

BHBIA-RapportOn Friday 2nd December, Director Paul Reed and Associate Director Basil Feilding will be attending and presenting a paper at the BHBIA winter seminar in London. This year, the event theme is 'Meet the Influencer … channels that are changing your customer’s behaviour'.

Over the course of the morning’s business session, attendees will hear from a range of speakers who will deliver different perspectives on the area of ‘influence' in healthcare by discussing their experience of influence in today’s pharmaceutical marketplace.

Paul and Basil will be presenting the paper 'Healthcare influencers - strategy for identifying, listening and engaging'. Drawing on their own wide experience of incorporating influencers into research projects they will share approaches to consider deploying to ensure diverse, yet valid, input from influencers when using them to help answer important BI questions. The session will be rounded off with a live Q&A session. 

If you or your colleagues are planning to attend this year's seminar and would like to meet us there, or if you’re unable to attend but would like to find out more about Research Partnership, then please feel free to contact us using the form below.

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