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Understanding changing digital behaviors: Insights needed for an effective omnichannel strategy

Less than 1 min read

Pre-COVID, the traditional sales rep model, although still dominant, was losing momentum amid tighter regulatory scrutiny and doctor disengagement. During the pandemic, pharma has had to pivot overnight to virtual rep visits, and place increased focus and investment on other digital channels to maintain engagement.

As the world continues to open up, what model should pharma expect post-pandemic – a return to the traditional approach or some sort of hybrid model, taking the best of in-person and digital engagement? And with retail and tech giants setting an expectation amongst consumers for a seamless and integrated experience across multiple channels, can pharma deliver a similar sophisticated omnichannel experience to its customers?

Key takeaways:

  • Understand the changing digital health engagement landscape and the critical success factors in the development of an effective, sustainable omnichannel strategy
  • Learn how market research can be used for technographic profiling and omnichannel evaluation
  • Identify key online influencers and consider their role as the new breed of key opinion leader in digital customer engagement

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