Digital healthcare solutions have seen a sharp rise in recent years and the healthcare industry is keen to provide optimal digital tools and services for their customers. In this webcast, our digital experts from Singapore, Wan Ling Neo and Gabriel Teh investigate the current landscape, the challenges to adoption and the future for telehealth.
They discuss what this means in terms of the new business questions for pharma. Using case studies from recent projects, they demonstrate how immersive, real-world market research techniques can be used to understand stakeholder needs and perceptions of telehealth propositions, in order to provide insights into optimal design and delivery.
Key takeaways:
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We conducted a study in China to find out what a telemedicine service in ophthalmology would need to offer to stand out.
Read moreIn our latest article for pharmaphorum Deep Dive we learn about the rise of digital health tools since the start of the pandemic.
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