Product launch: What market research when?

The cost of bringing a drug to launch has reached an estimated $1bn. Yet, two-thirds of new drugs fail to meet sales expectations. With smaller pipelines, increased competition and a pressure to reduce prices, there are considerable challenges to a successful launch. With the stakes so high, you need a deep understanding of the market, your customers and stakeholders to have confidence in your marketing strategy to launch.

Research Partnership can help you unlock value at each pivotal moment, providing the research and insights you need to take your product launch planning from excellent to exceptional. Find out more.

Download our interactive infographic below to find out what market research is required when to answer your key business questions.