We were delighted to exhibit and present a paper at the Pharma Market Research Conference, 8-9 February in Newark, New Jersey. Representing Research Partnership were Director and Head of our New York office, Liza Pliss as well as Director, Caroline Brennan, PhD.
Liza co-presented ‘Elevating your concept testing with AI-powered insights and analytics’ with Paola Franco, US Product Director at Janssen on day one of the event to an engaged crowd of delegates.
The presentation focused on our innovative multi-dimensional approach that gives our clients a true reflection of how their communications materials are consumed and processed by customers. Liza and Paola explained how each of the various components of this new approach offered complementary benefits for a recent project to evaluate creative concepts. To demonstrate how the approach works, they shared an AI analysis of past award-winning marketing campaigns to demonstrate the “Attention Matters” and highlighted how some of those campaigns could have been even further optimized.
Liza and Caroline were also on hand to share with delegates our current research offerings as well as all of our latest resources and giveaways at our stand in the exhibitor’s hall. Visitors to our stand also had the opportunity to enter our prize draw to win a Click and Grow Smart Garden.
If you or your colleagues were unable to attend this year’s conference and would like to find out more about our paper then please feel free to contact us.