A thorough understanding of the patient journey is critical. This understanding will allow pharma marketers to identify where the roadblocks are and what can be done to remove them. Based on our expertise and experience of conducting patient journey research in both developed and emerging markets across a wide range of therapy areas, we have put together a best practice guide based on our multi-stakeholder approach. We explore the five stages of the patient journey, from presentation to stabilization and show you how to identify the roadblocks which could be affecting outcomes. We consider not just the treatment journey, but the emotional journey, and also the digital journey. We share a range of case studies addressing a number of different objectives and explore the different methodologies, tools and techniques which can best be used to answer your information needs.
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