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How to conduct effective agile research

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Agility happens when there is fluid and effective collaboration between researcher and client. It is an outcome of shared learning and iteration. Agile research is nimble; it does more with less, utilizing existing knowledge, minimizing waste and focusing on answering the key business question. It delivers insights in a way that maximizes utility. Consequently, speed is a result of agile research rather than the starting point. Based on our expertise and experience, we have put together a guide on how to conduct effective agile research.

What’s inside the guide?

  • Our interpretation of agile
  • Qualitative agile research
  • Quantitative agile research
  • How to succeed
  • Case studies

Download the guide.

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