Amplifying the patient voice: How to conduct patient research sensitively to uncover emotional insights

Complete the form below to view the webcast. As pharmaceutical companies strive to be more patient-centric, they require a deeper understanding of patient needs. Generating emotional insights is key, however, how do you elicit in-depth insights from patients with late-stage or sensitive diseases, especially at the current time when face-to-face interviewing is not possible?

At Research Partnership we understand that carrying out such research requires careful handling and a sensitive approach and have considerable experience, especially in therapeutic areas such as oncology, rare diseases and neurology. We have developed considered approaches to research design, including digital methodologies, which help generate deep emotional insights whilst ensuring the patient being interviewed has a positive experience.

In this webcast, research experts Wan Ling Neo and Colin Tan, share their experience of conducting research with patients with progressive or late-stage conditions and their caregivers.

What are the key takeaways?

• Understand the role of qualitative methods, ethnography, online communities and social listening as ways to generate fresh patient insights
• Hear from a respondent(s) who has/have recently undertaken research with us and learn about their interview experience
• Discover a variety of impactful socialized research outputs that can be created to bring the patient experience to life