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North Asia

A brief overview of things to consider when conducting effective market research in this exciting region

North Asia is comprised of China, Hong Kong, Japan, South Korea and Taiwan. 

With the exception of Hong Kong, the region’s healthcare systems are funded by the government and subsidised universally for their citizens offering coverage (to a varying extent) for in-patient service and ambulatory services. In China, coverage remains limited with high out-of-pocket expenses. Regional healthcare systems do not have a formal referral mechanism in place, which means patients have complete freedom to choose which healthcare providers to consult. Japan, South Korea and Taiwan all demonstrate a mix (more toward dominantly private) of ownership of medical institutions, in particular for Japan and South Korea where more than 80% of hospital beds are in the private sector.

Language, culture and level of economic development differ significantly between countries with only some similarities between Taiwan and South Korea in terms of healthcare structure. Relevance of proxy markets therefore depends on the research objectives and therapy area.

Our emerging markets team has conducted over 400 projects in the North Asia markets, with our Asia headquarters located in Singapore, and can support your market research needs. 

North Asia resources:

North Asia Experience_2019


Our experience in North Asia. 


China Nov 2020


China: How to maximise success.




Mental health in Asia. 

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Wan Ling Neo

Head of Singapore office

Wan Ling Neo heads up our APAC office based in Singapore and is part of our emerging markets team. She has 10 years healthcare market research experience and has worked across a vast range of therapy areas including Oncology, Haematology, and rare diseases as well as having worked on multiple innovative studies with new digital approaches. She regularly presents webinars, and has written articles on a broad range of topics.