Consumer health & nutritionals

Combining our pharma heritage with Consumer Packaged Goods (CPG) expertise to deliver actionable consumer healthcare insights

Analysts predict considerable growth in the consumer health sector in the coming years, driven by the trend for preventative health and an ageing population, combined with increased access worldwide to over-the-counter medicines.

While the time to launch is generally shorter for consumer healthcare products than for prescription medicines, the regulatory requirements for testing and approval of over-the-counter (OTC) products are still rigorous.

We have experts who understand best practices in each market for conducting research among consumers, patients, and HCPs. Further, our experience spans all age groups, including specific targets such as infants and children needing nutritional support.

We have built upon our pharma heritage with CPG experts who can help grow your brand across the product lifecycle: This heritage has been built in a wide range of categories:
  • Opportunity Assessment
  • Market Landscape
  • White Space Assessment
  • Brand Equity
  • ATU
  • Packaging Evaluation
  • Name and Logo Testing
  • Pricing Strategies
  • Brand Health Tracking
  • Segmentation
  • Concept/Product Optimisation
  • Positioning/Message Optimisation
  • Shopper Strategies
  • Digital Marketing Research
  • Oral health
  • Pain relief
  • Cough & cold
  • Allergy
  • Digestive health
  • Sleep aids
  • Hair care
  • Skin care
  • Eye care
  • Men’s health
  • Women’s health
  • VMS (vitamins, minerals, and supplements)

 

Consumer health and nutritionals resources:

woman in pharmacy shutterstock

Case study

How Free Choice Profiling was used to for an OTC product to win more market share

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Ethnography- small

Case study

How ethnographics were used to get a full picture of the nutritional market in China and India

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Probiotics in IBS management

Case study

How qualitative insights were used to help shift perceptions of the use of probiotics in IBS Management

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Contact us

Jennifer S 2021

Jennifer Stewart

Director

Jennifer has over 20 years of experience in the healthcare and CPG industries, conducting research for global clients worldwide. She is well-versed in both qualitative and quantitative methodologies. Jennifer is most passionate about providing superior client service that leads to long-standing partnerships.