Contact
Home • Our expertise • Healthcare sectors • Consumer health & nutritionals

Consumer health & nutritionals.

Combining our pharma heritage with Consumer-Packaged Goods (CPG) expertise.

What we do.

Analysts predict considerable growth in the consumer health sector in the coming years, driven by the trend for preventative health and an aging population, combined with increased access worldwide to over-the-counter (OTC) medicines.

While the time to launch is generally shorter for consumer healthcare products than for prescription medicines, the regulatory requirements for testing and approval of OTC products are still rigorous.

We have experts who understand best practices in each market for conducting research among consumers, patients, and HCPs. Our experience spans all age groups, including specific targets such as infants and children needing nutritional support.

Our pharma heritage.

We’ve built upon our pharma heritage with CPG experts who can help grow your brand across the product lifecycle:

  • Opportunity Assessment
  • Pricing Strategies
  • Market Landscape
  • Brand Health Tracking
  • White Space Assessment
  • Segmentation
  • Brand Equity
  • Concept or Product Optimization
  • ATU
  • Positioning or Message Optimization
  • Packaging Evaluation
  • Shopper Strategies
  • Name & Logo Testing
  • Digital Marketing Research

The categories.

This heritage has been built in a wide range of categories:

  • Oral Health
  • Hair Care
  • Pain Relief
  • Skin Care
  • Cough & Cold
  • Eye Care
  • Allergy
  • Men’s Health
  • Digestive Health
  • Women’s Health
  • Sleep Aids
  • Vitamins, Minerals & Supplements (VMS)

Featured article.

Article
Featured

Nutraceuticals in India – New impetus for health prevention

Paul Reed explores why the nutraceutical-market in India promises to be a dynamic new frontier COVID-19 has created impetus for health prevention.

Read more

Find out more.

To find out more about our expertise in consumer health and nutrition, please contact us.