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Conference Research.

Measure medical congress impact on physician thinking and behaviour

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Your company’s presence at conference often represents a significant investment. You need to understand the impact of your efforts.

Custom Conference Research

Our custom conference research is designed to meet your individual objectives. Some clients simply wish to measure the impact of specific conference engagement. Others want to go beyond the latest data read-out to evaluate wider communications, messages, and aspects of performance and leadership.

No matter what your objective, the focus of our conference research offering is not just the ‘numbers’ of who attended what, or the footfall or dwell time around conference installations. We go deeper to evaluate the impact your activities have had on your target audience. We interview doctors who are focused on patient care and provide insights on how conference has affected their thinking, with a clear forward-looking element that describes how prescribers have been energised to deliver clinical patient care in the immediate and mid-term future. We can address a wide range of specific objectives and offer many options in terms of techniques and approaches, pre-conference, at conference and post-conference, making use of the latest innovations in technology and AI to enhance our methods and depth of insight delivery.

Syndicated Conference Research.

For standardised measurement at major meetings that builds on our extensive experience of conference research, we can also offer a cost-effective syndicated research option that captures your own as well as competitor insights from across the event, covering:

  • Evaluation of booth and value of booth engagement.
  • Input into selection of papers, symposia and posters to evaluate
  • The option of adding additional proprietary questions

Our thinking.

How we delivered major insights from a major oncology meeting

Our client was at ASCO and wanted to gauge the overall impact of this major conference on its perception as a leading oncology company

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Top tips for conducting effective conference research

Here are our top tips for generating effective conference insights, gleaned from 10+ years of conducting conference research projects.

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Evaluation of ‘remote’ versus ‘in-person’ conference attendance

Our client wanted to evaluate the difference in impact between the in-person and remote attendance of a medical conference both at the event and over time.

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What’s the value of conference?

When asked to evaluate the value and impact of your company’s activity at medical conferences, do you know how to answer? Here are our thoughts.

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How we evaluated the impact of multiple conferences on HCP perceptions

Our client’s therapy area focus led to involvement at five meetings across 12 months. Research was required to track impact of activity over the period.

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Conference Research… Can you imagine it?

Many clients don’t imagine much beyond a conference report of key numbers – who attended, where from and what they saw. But imagine if the insights were much more impactful…

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Contact.

John Branston

Director

John Branston

For more information on our conference capabilities, contact: John Branston, Director

John is a Director in the European client service team. He has 17 years’ experience in healthcare market research, conducting both qualitative and quantitative projects. In 2000, he started to explore and develop the use of the internet as a research tool. John won the Jack Hayhurst Award for best paper at the EphMRA Conference 2012 in Paris for his presentation on mobile research and is pioneering new research approaches using this methodology.

john.branston@researchpartnership.com