Measure medical congress impact on physician thinking and behaviour
Your company’s presence at conference often represents a significant investment. You need to understand the impact of your efforts.
Our custom conference research is designed to meet your individual objectives. Some clients simply wish to measure the impact of specific conference engagement. Others want to go beyond the latest data read-out to evaluate wider communications, messages, and aspects of performance and leadership.
No matter what your objective, the focus of our conference research offering is not just the ‘numbers’ of who attended what, or the footfall or dwell time around conference installations. We go deeper to evaluate the impact your activities have had on your target audience. We interview doctors who are focused on patient care and provide insights on how conference has affected their thinking, with a clear forward-looking element that describes how prescribers have been energised to deliver clinical patient care in the immediate and mid-term future. We can address a wide range of specific objectives and offer many options in terms of techniques and approaches, pre-conference, at conference and post-conference, making use of the latest innovations in technology and AI to enhance our methods and depth of insight delivery.
For standardised measurement at major meetings that builds on our extensive experience of conference research, we can also offer a cost-effective syndicated research option that captures your own as well as competitor insights from across the event, covering:
