Fostering a culture of creative thinking.
Within our Innovation Center of Expertise, we help our research and operational teams to:
• Gather better data
• Generate deeper insights
• Socialize insights across our client’s global organization.
We investigate, test, and evaluate new technologies, techniques and frameworks so that teams have the tools to deliver solutions that best answer your business question. This includes evaluating new AI technologies (such as facial and voice analysis, chatbots and avatars, synthetic respondents, automation and summarisation tools) to optimize their use in market research and insight delivery.
We foster a creative company culture. Teams are empowered to apply innovative thinking to every aspect of service, from research design to delivering insights and recommendations.
We spot new trends in the market and adapt appropriate tools and technologies to suit the complex nature of healthcare market research. We collaborate with other Centers of Expertise and subject matter experts to maximise the value of these tools and technologies – from our Data and AI teams, Qualitative Research COE including ethnography, therapy and subject matter experts to field teams, operations, analytics and creative design, to solve client challenges.
Our proprietary methodologies were born out of a culture of innovation, as demonstrated by our awards.
Discover how AI avatars are transforming healthcare market research with immersive stimuli, interactive simulations, and real-time insights for better
Synthetic data is evolving from experiment to strategy, enabling agile, ethical, and scalable insights in pharma decision-making
Explore how AI is revolutionizing pharma, driving efficiency & impact. Get expert insights & trends for 2025. Download the report now!
To find out more about our expertise, please contact us.
