Today, quantitative research faces a number of major challenges from both a sampling and budget perspective. We employ both tried and tested approaches as well as newer and more creative solutions to get below the surface and uncover the marketing truths. Our experienced senior team supported by our talented researchers are equipped with the skills and creative flair to design and implement quantitative research solutions that take you further with your decision-making.
Our dedicated team of statisticians play a key role in supporting our healthcare market researchers. With their unique combination of therapeutic expertise and statistical knowledge, they consult research teams on ad-hoc study design, address methodological issues and challenges, and lead the application of advanced analytics throughout the business - delivering practical advice to both researchers and clients. In addition, they provide significant input into the development of new research approaches and methodologies to increase our portfolio of quantitative solutions.
Director, Quantitative Research
Karen heads up our Quantitative Centre of Excellence team. Karen has over 15 years experience in healthcare research with specific focus on quantitative methods. Karen's research experience spans all methodologies; however she brings significant expertise in methods using advanced statistical techniques, global tracking and communications testing and message recall.