Elevating brand tracking to optimize performance.
Our in-house Center of Expertise is committed to developing best-in-class global tracking programs, ranging from small to huge tracker harmonization programs, from custom to syndicated studies.
We apply the latest tools and technologies coupled with market expertise to deliver you insights and recommendations you can apply with confidence to build brand health.
We are at ease running very large, global trackers in multiple markets for multiple brands.
Our brand tracking experts have successfully completed over 400 multi-country studies, some small, some very large and others particularly complex. By consolidating brand or market-level tracking into a unified program, we can adeptly harmonize your trackers to provide clearer insights into current performance and identify opportunities for improvement at brand, therapy area or portfolio level.
As well as setting up new trackers, we are often asked by clients to migrate their tracking program from an incumbent to Research Partnership and are well versed in the steps required to make the switch a smooth and successful one.
In addition to custom research, we also offer a syndicated market tracking solution (using patient record forms) to track global prescribing amongst HCPs across multiple therapy areas.
Over time, trackers can become stale and bloated. We make sure ours always give you value, through excellence in design, management, insights and socialization of results.
We leverage cutting-edge innovations to enhance our tracking capabilities. By utilizing tools like AI text analytics and Gen AI chatbots, we gain deeper insights that complement our advanced analytics to provide actionable recommendations. We also enhance the sharing of insights among stakeholders through creative methods such as avatars, infographics, and custom dashboards tailored to your needs. We pride ourselves on our tracker implementation workshops which we run with global and local brand teams to help them incorporate tracking insights and recommendations into brand strategy.
Your brand’s perception, reputation and loyalty in the minds of HCPs and patients is a strong defense against new entrants eroding market share. Our unique Brand Equity model provides an early indicator of future market share changes, and clear direction on which brand attributes are driving equity and how your brand narrative could be improved to increase its impact in the marketplace.
We work with our Inizio Advisory partners at STEM who provide strategy alignment interviews and observation of the Rep / HCP interaction to evaluate how your messages are landing in the field. Our primary research insights give you an understanding of HCP behaviors as well as telling you why they are behaving as they do, using behavioral science to unlock deeper-rooted beliefs and cognitive biases. STEM delivers strategic insights into the mindset and alignment of your commercial teams, utilizes industry benchmarks to quantify sales effectiveness, and identifies alignment and disconnects with HCP perceptions. Together, we marry field force strategy understanding with HCP perceptions to build an action plan for improvement.
Future-proof your brand tracker with 3 essentials for long-term impact—align strategy, build flexibility, and drive ongoing value with insights.
Find out how we helped our client to enhance the power of their ATU for their entire hematology portfolio.
Find out how we collaborated with STEM using integrated insights to help a client address a threat to their brand in a key market.
To find out more about our expertise, please contact us.
