Exploring greater depths.
Our Qualitative Center of Expertise brings deep methodological knowledge and cultural insight to every stage of the research process. We collaborate closely with teams across the business to ensure clients benefit from the full depth and breadth of qualitative insight – uncovering the human stories behind data. As AI expands what’s possible, we focus on what matters: meaning, context and connection.
Our experts employ a combination of innovative and established qualitative methodologies to deliver tailored solutions that provide valuable insights from the early stages of commercial development all the way to product launch and beyond. We go beyond simply presenting results and bring the healthcare experience to life through engaging visual outputs such as animations, videos, and infographics.
We have the ability to undertake large-scale global qualitative research. This empowers you to gain comprehensive insights into customer preferences, behaviors, and trends from a global perspective. Using Behavioral Science-led frameworks such as EAST (Easy, Attractive, Social and Timely) and COM-B (Capability, Opportunity, Motivation, Behavior), we can help you identify emerging opportunities and make informed strategic decisions to drive your brand’s success.
Resources
Case study: How large-scale qualitative research helped our client accelerate speed of adoption
We have expertise in research with both patients and healthcare professionals. Alongside traditional in-depth qualitative methods, we use social media listening, ethnography and leverage AI analysis tools, to help you unlock deeper emotional patient insights. These key moments of truth will help you make better decisions, with patient and HCP needs at the forefront.
Find out more about our patient research expertise
Resources
Webcast: Busting the myths of digital ethnography
Case study: How we used digital ethnography to evaluate the quality of life of patients
We harness a variety of cutting-edge methodologies to provide you with powerful insights to feed into your communication assets and programs. Our proprietary framework for evaluating communication assets – RATER – is built on behavioral science to delve deeper into identifying optimal communication pieces that we can be confident will influence behavior.
Resources
Webcast: Communications excellence
Article: How behavioral economics can help you build better brand communications
To find out more about our expertise, please contact us.
