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Data Science & AI Center of Expertise.

Empowering AI-enabled insights to drive commercial impact.

What we do.

AI is deeply embedded into how we deliver research and insights, with the responsible guidance from our experts.
Underpinned by an ecosystem of solutions across Inizio, including our data platform, Navigator AI™, we’re able to draw from trusted, large-scale data sources to drive greater value across our projects, and triangulate data across our syndicated studies and megatracking programs. With rigorous governance and domain-expert quality control, we harness AI not as a standalone solution, but as a powerful enabler, accelerating insights, deepening analysis, and enhancing decisions. Through our innovation center of expertise, we continue to stay ahead of the curve in applying AI and data science in ways that deliver commercial value and deliver tangible business impact.

Powered by people.
Accelerated by AI.

Across Inizio Advisory, we’re helping you navigate with certainty through connected capabilities in market research, consulting, and brand measurement, combined with our AI powered technology platforms and data-driven insights.

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Our expertise.

  • Drive Commercial Performance

    Our human-led AI integration in research design, analysis, and delivery enables deeper insights and more impactful outputs to support clear business actions.

  • Triangulate data across ecosystem to create impact

    We triangulate across proprietary, diverse, and trusted data sources, including our syndicated data lakes, megatracking programs and broader Inizio datasets, with access to experts across the Navigator AI™ team and corporate data architecture.

  • Maintain governance, data security and human-led quality control

    With the acceleration of AI, it’s critical to maintain trusted safeguards. Our systems are governed in accordance with global data regulations and internal compliance standards across Inizio, where our experts oversee every output.

  • Lead with innovation

    With our Innovation center of expertise, we stay at the forefront of emerging technologies, ensuring we embed trusted methods into our business and continue to build a culture of experimentation, where our people have the training and tools to execute responsibly for our clients.

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Our leads.

Rachel Howard

Commercial Director

About Rachel.

Rachel is a Commercial Director with over 15 years’ experience in pharmaceutical market research consulting, recognized for bringing a commercial lens to innovation. She combines strategic client leadership with a focus on embedding new AI solutions into research approaches that deliver stronger commercial impact.

With a strong record of championing new ways of working that keep organizations ahead of change, Rachel partners with clients to identify where AI-enabled methods can accelerate evidence generation, improve decision-making, and uncover new opportunities.

Rachel also plays an active role in shaping the industry conversation on how AI can transform pharmaceutical market research. Within Inizio, she contributes to initiatives that explore and implement cutting-edge approaches, ensuring that commercial priorities and technological advancements are aligned.

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Bilal Babar

Analytics Director

About Bilal.

Bilal is a Chartered Statistician and the Data Science & AI Lead, bringing over 11 years of experience in statistical modeling and analysis. He has a strong interest in integrating AI into market research methodologies.

With deep analytics expertise and a thorough understanding of the pharmaceutical industry, Bilal delivers data-driven, actionable insights that support strategic decision-making. As the lead of the Data Science and AI Center of Expertise, he plays a key role in advancing innovative AI solutions across the organization.

Bilal is also an active member of the EPHMRA AI Community, the Inizio Advisory AI Leader Forum, and the Inizio Gen AI Pioneer group.

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To find out more about our expertise, please contact us.

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