We are excited to announce that two of Research Partnership’s submissions for this year’s Quirk’s Marketing Research and Insight Excellence Awards have been selected as finalists in the ‘Health Care/ Pharmaceutical Research Project’ category.
Quirk’s is one of the market research industry’s leading providers of content, events and resources and their awards programmes shines a spotlight on the researchers, suppliers and products and services that are adding value and impact to marketing research.
Marketing to Millennial GPs: How digital ethnographic research optimised a physician communications strategy
Submitted in partnership with Sanofi, 'Marketing to Millennial GPs' provided an in-depth understanding of the level of similarities and differences between traditional and millennial physician segments. It also explored the ways in which millennial GPs perceive pharma companies, their interaction and communication methods with patients, the different avenues in which they obtain information, and finally the best ways to communicate with millennial GPs. The entry was co-authored by Ana Alvarez at Sanofi and Research Partnership’s ethnography specialist, Mandira Kar.
Living with Head and Neck Cancer: How digital ethnography captured the quality of life among cancer patients
Submitted in partnership with Bristol Myers Squibb, ‘Living with Head and Neck Cancer’ describes how Research Partnership and BMS worked together to capture the individual and shared experiences of H&N cancer and how the resulting market research findings are being used to drive patient-centred innovation, raise awareness and develop new patient support programmes. The entry was co-authored by Lara Lucchese at Bristol Myers Squibb and Mandira Kar.
Commenting on the news, Mandira said “We are delighted that these pieces of work have been recognised by QUIRK'S. My thanks go to everyone that collaborated on these incredible projects.”
The awards, organized by Quirk’s Media, highlight professionals, brands and products that significantly impact marketing research. Categories include recognitions for best projects, MR tools and those using their talents to make the world a better place. More information about the awards can be found on the Quirk's website. The results will be announced at a virtual awards celebration on 7th November.
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