The global pharmaceutical industry must rise to a number of considerable challenges in the coming decade, most notably: 

• Finding and delivering effective vaccines and therapies to save lives and end the pandemic
• Handling the rising costs of bringing a new drug to market, coupled with increased scrutiny from
  payers over the price of medicines and the need to demonstrate value
• Having a limited pipeline of new medicines
• Finding cures for incurable diseases, especially those that are rare, in cancer or neuro-degenerative diseases
• The shifting trend towards disease prevention and self-care
• The pace of technology innovation and digitalisation in advancing healthcare

Research Partnership has the therapy area expertise, global and local market knowledge and full service market research capabilities to help you gather the evidence and insights you need to meet the demands of the future.