How we helped our client understand changes in HCP channel preferences.
Today, healthcare professionals, patients and other stakeholders expect a seamless engagement experience across multiple channels, both digital and non-digital. Communications must be consistent, integrated and personalised to the user - making sure that content is delivered to the right person, via the right channel, using the right method.
We can provide you with in-depth research insights to guide you with:
How we helped optimise a Patient Support Programme (PSP) website & assess need for a PSP Portal.
Understanding changing digital behaviours: Insights needed for an effective omnichannel strategy