We provide socialised insights and recommendations that impact brands.
We love what we do and continuously strive for innovation and creativity.
We are independent, quick to respond and embrace new ideas.
We work in partnership with clients and bring the best minds to the team.
Our insights are based on rigorous research methods.
*2017-18 Project feedback survey
Our people »
“Your results have driven key decision making which is now translating into very good performance for our brand, so well done”Commercial Analysis Manager
“I would like to thank all of you for the excellent work you did and all the support provided. Your expertise and professionalism was highly appreciated, as were the provided results. I’m already looking forward to the next possibility to work with you.”International Business Analyst
“Working on large-scale quantitative studies with the team at the Research Partnership over the last 4 years has been a positive collaboration. They have been excellent to work with and have helped set out realistic expectations for research projects, asking insightful questions during the setup process, giving guidance to sampling and quotas and also mapping timelines to ensure that the work meets company objectives. The team's experience in managing large and multi-market quant studies, and also their responsive attitude, has been a major factor contributing to the success of projects. It is always a pleasure working with RP team on quantitative studies.”Associate Director, Global Business Intelligence
“I just want to thank you for the recent project you ran very successfully. The report delivered was high quality, definitely bringing new insights and ways to look at our marketing issue. It was also clear at the presentation that you had a deep understanding of the disease area. Very good job!”Director, Business Analysis
- Some example case studiesHow we conducted ethnography research to enhance new product development
The challengeThe majority of stoma patients in developing emerging markets such as India and Indonesia use external bags that are domestically manufactured or imported. We conducted research which gave internal stakeholders the necessary direction for developing a new product concept. The solutionEthnography research in the form of participant observations was conducted with 10 patients in each market who had a permanent colostomy procedure. The ethnography…read more »How we used ethnography to capture behavioural insights
The challengeHaemophilia A & B markets are highly competitive and cluttered where HCPs and patients perceive similar efficacy and safety across available products. Our client wanted to inform the design of an improved infusion device to differentiate and deliver a better experience. The challenge was to identify deeper insights from behavioural observation (beyond claimed/ stated experience) to differentiate user experience across various devices and identify…read more »How we helped our client to evaluate early biosimilar user experience
The challenge: Our client wanted to evaluate early user experience for physicians and patients across Europe of a newly launched biosimilar in an autoimmune disease. The results were needed to better understand drivers and barriers of prescribing/using biosimilars (vs. biologics) and suitable patient types to develop more targeted communication material. The solution: We opted for qualitative telephone interviews to reach a dispersed and small target…read more »