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We deliver strategic recommendations that elevate brands

RP Diagram2 Nov2018We promise:

Strategic recommendations
We provide socialised insights and recommendations that impact brands.

Passionate people
We love what we do and continuously strive for innovation and creativity.

We are independent, quick to respond and embrace new ideas.

We work in partnership with clients and bring the best minds to the team.

Our insights are based on rigorous research methods.




*2017-18 Project feedback survey

Our people »

  • “Your results have driven key decision making which is now translating into very good performance for our brand, so well done”

    Commercial Analysis Manager

    “I would like to thank all of you for the excellent work you did and all the support provided. Your expertise and professionalism was highly appreciated, as were the provided results. I’m already looking forward to the next possibility to work with you.”

    International Business Analyst

    “Working on large-scale quantitative studies with the team at the Research Partnership over the last 4 years has been a positive collaboration. They have been excellent to work with and have helped set out realistic expectations for research projects, asking insightful questions during the setup process, giving guidance to sampling and quotas and also mapping timelines to ensure that the work meets company objectives. The team's experience in managing large and multi-market quant studies, and also their responsive attitude, has been a major factor contributing to the success of projects. It is always a pleasure working with RP team on quantitative studies.”

    Associate Director, Global Business Intelligence

    “I just want to thank you for the recent project you ran very successfully. The report delivered was high quality, definitely bringing new insights and ways to look at our marketing issue. It was also clear at the presentation that you had a deep understanding of the disease area. Very good job!”

    Director, Business Analysis
  • Some example case studies
    How an online market research community delivered fresh insights into a small and hard-to-reach audience

    Often a short research study isn’t sufficient to get the level of insights and understanding that you require, especially when working with a hard to reach target audience. 

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    How we helped determine the next groundbreaking development in a hard-to-treat respiratory disease

    The challengeOur client wanted to understand the current management in a complex therapy area, as treatment regimens require a combination of multiple drugs. Furthermore, the disease is most prevalent in emerging, hard-to-access markets. Understanding of drugs and treatment regimen preferences were required to help gauge likely success of the client’s new formulation in development, which would be part of a new regimen paradigm. As well…

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    How we used WhatsApp and projective exercises to capture deep emotional insights into people living with HIV in South Africa

    The challengeOur client wanted to identify and profile different segments of people living with HIV in order to understand key barriers and leverage points and ensure future engagement with their pharmaceutical portfolio. To achieve this, we needed to conduct an in-depth exploration of attitudes and behaviours of people living with HIV. However, stigma surrounding HIV in South Africa meant that respondents may have been unwilling…

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