How to undertake UX research to improve the customer's online experience
The healthcare industry is increasingly using digital channels to deliver information and services to its’ customers. But for these to be communicated effectively, in a way that increases brand loyalty, it’s critical that patients, HCPs, and any other stakeholders have a positive user experience. Conducting UX research can help ensure the products or services being delivered through various digital touch points are designed in a way that brings real value to the consumer and results in a positive brand experience.
During this RP Informs session we explore the importance of conducting user experience research and show you how to execute a successful research programme. The session lasts 60 minutes including a 15 minute Q&A session and covers the following topics:
1. Principles and psychology underpinning user experience
2. How should market researchers plan for UX studies
3. What are the components that make a UX project successful?
Complete the form below to request your tailored, complimentary session. We will contact you to discuss your needs in more detail and arrange a suitable date and time.