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RP Informs

How to understand and remove the roadblocks in the patient journey

Pharmaceutical companies are increasingly looking at "beyond the pill" strategies in order to gain greater patient engagement and to differentiate themselves in a crowded market. Now more than ever, the researcher needs to ensure that they have a full understanding of the patient journey in order to sufficiently support their services strategy.


During this session we explain how to identify challenges along the journey that affect engagement and outline how patient research can be used to understand possible roadblocks in more detail in order to overcome them. The session lasts 60 minutes including a 15 minute Q&A session and covers the following topics:

  1. How an understanding of the patient journey can provide a point of differentiation in a crowded market

  2. Understanding the five stages of the patient journey, from pre-diagnosis to stabilisation

  3. How to use market research to identify the opportunities and challenges along the journey 

Complete the form below to request your tailored, complimentary session. We will contact you to discuss your needs in more detail and arrange a suitable date and time. 

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