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How to apply the principles of storytelling and data visualisation to deliver impactful research insights

Effectively communicating research insights is a major focus for today’s market researcher, particularly in global healthcare. It’s not enough now just to present the research evidence. We must tell the story, using a clear narrative to engage a broad and often disparate group of stakeholders.


During this tutorial we will explain why people are more attuned to remembering stories rather than facts and outline how to use the art of storytelling to bring to life the key insights from your research findings. We will begin the session by discussing the principles of storytelling and how they can be effectively applied to healthcare market research. We will then demonstrate how to find the story among your research data and share this with your key stakeholders using data visualisation techniques.

The session lasts 60 minutes including a 15 minute Q&A session and covers the following topics:

1. Defining storytelling

2. How the use of storytelling can benefit pharmaceutical market research

3. How to find the story in market research data

4. How to share the story with key stakeholders

Complete the form below to request your tailored, complimentary session. We will contact you to discuss your needs in more detail and arrange a suitable date and time. 

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